La Voix des Arcanes : Project Promotion Ideas

The Best Actions and Tools to Share Your Project

We plan to open social media accounts for each of our Arcana characters.
Each account will come to life through posts and tweets written in the character’s voice, reinforcing the idea of meeting the Arcanas through our game. By embodying their personalities online, we aim to create authentic interactions : both between the characters themselves and with real users.

How will people discover them?

From the game’s official account, we’ll launch a series of tweets announcing a treasure hunt across Lyon. Custom tarot cards featuring our game’s unique designs will be hidden in key locations throughout the city. This urban hunt will build community among those who discover the cards, while re-engaging existing players through a shared experience.

About the cards:
They’ll feature our original illustrations : colorful, artistic, and eye-catching.

• Front: The character design and traditional tarot symbols.

• Back: A QR code linking directly to the corresponding X (Twitter) or Instagram account, with a playful call to action such as “Follow me on X” or “Find the Sun on Instagram.”

  

Through these character accounts and interactions, we aim to simulate a viral phenomenon: generating reposts, likes, and comments that expand visibility and attract new players intrigued by the Arcanas’ personalities.

The campaign draws inspiration from influencer culture.
Each Arcana will be managed by a different team member to keep interactions organic. On Instagram, communications will differ slightly: each Arcana will post stories reflecting their personality, combining real-life imagery with integrated illustrations.

When should this campaign be launched?

The campaign is scheduled to start 3–4 weeks before the game’s release, with a clear objective: drive global Steam Wishlist additions.